Statistics

2010 Statistics from the American Academy of Facial Plastic and Reconstructive Surgery

As our economy slowly recovers, growing numbers of men and women are once again opting for a nip or two here and a tuck or two there. Cost remains high on their list of concerns when considering facial plastic surgery, which is why less-invasive facial rejuvenation procedures such as Botox and hyaluronic acid-based soft tissue fillers such as Restylane, Juvederm and Perlane were particularly popular in 2010.

Overall, three-quarters of facial rejuvenation procedures performed in 2010 were non-surgical, according to the latest statistics from the American Academy of Facial Plastic and Reconstructive Surgery.

Such non-surgical procedures were up 16 percent since 2008, and the number of combined surgical and non-surgical cosmetic procedures performed annually increased by 45 percent over the last two years.

In 2010, the most popular cosmetic surgical procedures were:

Rhinoplasty
Facelift
Blepharoplasty (eyelid surgery)

The 115 facial plastic surgeons polled reported performing fewer lip augmentations, hair transplants and collagen/cosmoderm/cosmoplast procedures in 2010.

Women were more likely to opt for facial plastic surgery than men in 2010, but exactly what procedures women were choosing varied by age.

For example, women under age 35 opted for less-invasive procedures such as Botox injections, hyaluronic acid injections, microdermabrasion and chemical peels . By contrast, older women commonly underwent brow lifts, facelifts, blepharoplasty, Botox, chemical peels, and filler injections.

Rhinoplasty was the most common surgical procedure performed on women between the ages of 22 and 34, according to the new survey.

This is not to say that men were shying away from plastic surgery. Growing numbers of men did choose Botox, hyaluronic acid injections, rhinoplasty and hair transplants in 2010, the new stats show.

Ethnic facial plastic surgery such as ethnic rhinoplasty is also on the rise. Fully 40 percent of facial plastic surgeons said they were seeing more Asian American and Hispanic patients in 2010.

The survey also looked at what factors men and women consider when deciding on plastic surgery. The top two were cost and results. Facial plastic surgeons also reported that today's consumers are more educated when they come into the office and that most of the information they receive comes from friends, social media and magazines.

The new survey results mirror what All About Facial Rejuvenation's Executive Advisor Yael Halaas, MD, is seeing in her practice. "Patients increasingly desire cost-effective procedures from their facial plastic surgeons," she says. Interested in facial plastic surgery?


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    Mune Gowda, MD

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    Sean Maguire, MD

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    Gregory Dumanian, MD
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    Northwestern Plastic Surgery
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